Six clubs recognized for off-field achievements in 2024; Pacific FC receive 3 awards
Toronto, ON – The Canadian Premier League (CPL) today announced the winners of the league’s 2024 CPL Business Awards, which honour outstanding achievements at both the team and the executive level in areas such as ticketing, partnerships, merchandise, fan and community engagement, and more.
The CPL Business Awards this year include six subjective categories, the winners of which were determined by a selection committee composed of league executives. There were also 11 financial objective categories, the winners of which were determined by metrics from the club’s regular season results.
Pacific FC was the recipient of the Community Impact Award along with recognition for Top Season Seat Member Growth (Revenue) & Top Season Seat Member Retention.
“The competition for the 2024 CPL Business Awards only got fiercer in our second year handing out these honours,” said Glen Johnson, Executive Vice President, Canadian Premier League. “It was a thrill to see the way the prospect of earning a Business Award at year’s end incentivized our clubs to work that little bit harder to set new standards off the field. We congratulate those who succeeded this year, and we look forward to even more friendly rivalries between our clubs as they continue to push each other to be the best they can be, for the betterment of our league.”
See below for the full list of 2024 CPL Business Award honourees:
Club of the Year
Awarded to the club that best represented the CPL in 2024 by fostering a strong internal culture, making a difference in the community, establishing meaningful relationships with fans and partners, generating revenue, interest, and engagement, encouraging innovation, demonstrating a long-term vision for sustainable business growth and contributing to the growth of soccer in Canada.
Winner: Cavalry FC
Business Executive of the Year
Awarded to the business executive who best represented the CPL in 2024 by leading a club that had success in all areas of its business and contributed to the continued growth of the league and soccer in Canada, while setting the example for what it means to be a valued and respected colleague throughout the CPL.
Winner: Ian Allison, President & COO, Cavalry FC
Community Impact Award
Awarded to the club that best demonstrated a desire and commitment to engaging with, and understanding, its local community through innovative, consistent, and relevant outreach that resonated with supporters and community members.
Winner: Pacific FC – Ollie Conway Signing; York United FC – The Kids Are All Right
Pacific developed a meaningful relationship with the Island Kids Cancer Association through Ollie Conway, a Tridents fan with whom the club first connected with while he was undergoing treatment for a cancerous brain tumour at BC Children’s Hospital in 2023. Inspired by Ollie’s story, Pacific connected with Island Kids Cancer Association to raise awareness, drive fundraising and deepen its commitment to supporting local families who are facing similar challenges to Ollie’s. Learn more about Ollie’s story here: https://pacificfc.canpl.ca/article/pacific-fcs-own-super-hero-meet-ollie-conway
Fan Engagement Award
Awarded to the club that produced the best fan experiences on match day through partnership execution, and/or new and innovative ticketing campaigns.
Winner: Forge FC – School Day Match
Partnership Activation of the Year
Awarded to the club that produced the most impactful and engaging partnership activation.
Winner: Atlético Ottawa – Community First Kit
Social Media Activation of the Year
Awarded to the club that produced the most impactful and engaging social media campaign and/or activation.
Winner: Cavalry FC – Marvel Matchday Content
2024 Canadian Premier League Business Award Winners
Top Group Sales Tickets (Tickets Sold) – Atlético Ottawa
Top Group Sales Tickets (Revenue) – Forge FC
Top Single Match Sale Promotion (Tickets Sold) – Atlético Ottawa
Top Single Match Sale Promotion (Revenue) – Halifax Wanderers FC
Top Season Seat Member Growth (Tickets Sold) – Halifax Wanderers FC
Top Season Seat Member Growth (Revenue) – Pacific FC
Top Season Seat Member Retention – Pacific FC
Top Partnership Sales Team – Halifax Wanderers FC
Top Jersey Sales – Cavalry FC
Top Merchandise Revenue Growth (Revenue) – Cavalry FC
Top Merchandise Revenue Growth (Percentage) – Cavalry FC
Fan Engagement Award – Forge FC (School Day Match)
Partnership Activation of the Year – Atlético Ottawa (Community First Kit)
Social Media Activation of the Year – Cavalry FC (Marvel Matchday Content)
Community Impact Award – Pacific FC (Ollie Conway Signing); York United FC (The Kids Are All Right Campaign)
Business Executive of the Year – Ian Allison, President & COO, Cavalry FC
Club of the Year – Cavalry FC